Product Design

I helped redesign the product experience at this emerging startup that aimed to bring technology-enabled political campaign sites integrated with campaign funding to politicians across the local, state, and national scene. 


I worked with their talented founding team to help them rethink their platform so that it would better streamline the user experience for politicians (or their campaign managers) to set up a Profile.  We were able to help them refine the tools within the application to maximize ease of use, amplify a politicians voice,  and generate crowd-sourced funding for their campaign. 

We introduced several new ideas to the company including content badges so that politicians could generate a following around the issues they care about. We also provided a visual language foundation upon which communication and social sharing could grow.