I was contracted to help the Phylum team scale their branding which ultimately contributed to their acquisition by Veracode. Phylum was in a position a lot of rapidly growing startups face with their branding—while they found their groove in the market, the brand strategy was not meeting the company’s current potential. Plus, the rapid innovation and growth it takes to get there meant that there was a lot of elements that needed to be realigned.
I helped create the new marketing strategy by creating an updated brand book and new suite of collateral as well as creating key marketing assets and website strategy.
Brand guide - The brand guide was the culmination of the strategy work, where I documented a refined brand direction for Phylum. View the brand guide.
